The Stages As part of VRP’s desire to help those in need as part of our Pledge 1% commitment, the entire project was conducted pro bono. To expedite the delivery and guarantee a working solution, The URCS selected VRP Consulting and its team with previous experience delivering the same payment solution integration for other International Red Cross Societies. This new integration and Marketing Cloud implementation allowed the VRP consultants to implement the marketing and customer journeys based on best practices they had established in response to a previous crisis, the 2020 Beirut explosion.
The Result Now, Ukrainian Red Cross Society can track and manage all its donations within Salesforce and provide tailored follow-up campaigns to drive engagement. Thanks to this new solution, the URCS can easily see its donations and funds so it can easily distribute them to the front line and provide accurate reporting on its distribution to donors. And all this work was completed in five weeks, at a vital time, and ongoing enhancements are already in motion.
Company Profile Ukrainian Red Cross Society (URCS) was founded in 1918 and since then the National Society, in line with its mission, has been assisting vulnerable people in coping with the effects of emergencies and socio-economic crises, thus protecting human life and dignity. The URCS carries out its mission without discriminating on the grounds of nation, race, sex, religion, language, class or political convictions or on any other similar grounds. The URCS acts as a voluntary, humanitarian and independent organization with an auxiliary role to the public authorities in the humanitarian field.
