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AI: What Can It Do For Your Business?

February 25, 2017

Artificial Intelligence has arrived. Siri, Google’s self-driving car, Tesla’s autopilot and even Facebook Artificial Intelligence are all examples. As one of the world’s most innovative companies, Salesforce understands the importance of AI. The record number of acquisitions made by Salesforce last year with prevalent AI technology was certainly a sound investment.

If you haven’t included AI in your strategic development plan, now’s the time to do it. And here is why.artificial-intelligence-in-business

AI technologies are designed to enhance human capabilities. You can get to work on foot, but by car, you can get there faster. Today, people expect instant gratification. Your customers expect a fast response, personalized experience and several channels on which to interact. With its machine learning technology, AI has great potential in helping businesses succeed. 

During the last Dreamforce conference, Salesforce introduced its AI Einstein.  It was built on the Salesforce CRM platform with plans to expand capabilities into other products over time. Recently, Salesforce introduced Einstein for Service Cloud. 


How can you leverage from Salesforce AI?

AI and machine learning are extremely complicated technologies, which until recently were unused by most businesses. In the past, AI could just suggest goods based on earlier purchases, but now Einstein can actually become a sound customer support agent. Einstein can now differentiate incoming cases and answer the most popular ones while sending the most complicated directly to live agents.

Here’s an example.

Suppose you’re a travel agency and have an incoming call from a client who purchased an Aspen Mountain tour package. This is a regular client who just returned from a trip to Mont Blanc. With this data, Einstein will route a call directly to the agent that was working with this particular client and provide a detailed report on sold tours and services. This agent can now personalize the call by asking about the trip to Mont Blanc.

Since clients are expecting this personalized approach,  AI is an excellent tool for delivering exceptional customer experience. Why not start using AI for your business right now? Contact us to detect what Einstein can do for your business.

P.S. If in a couple of years, you lose your leading market position because you didn’t adopt AI, don’t say we didn’t warn you!

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