Cloud Marketing Platform Integration

Exact Target Integration with Sales Cloud

The Client is a highly respected and coveted British luxury fashion brand famous for its quality outerwear, fashion accessories and beauty products.

Challenge

The client needed to integrate ExactTarget with Sales Cloud in order to optimize and accelerate marketing campaigns while managing millions of users. An automated multilingual intellectual translation module would also be required as part of the new solution.

Solution

Custom scripts were developed based on the client’s overall business logic and needs. Using Hapi framework, the CodeSWAT team leveraged node.js application to establish automated translation to nine languages. A newly branded UI gave the application a much more user-friendly experience.

Results

The Solution provided by our team enriched the Customer with the following advantages:

  • A scalable and responsive email builder aligned with ExactTarget Marketing Cloud best practices
  • Adequately translated email messages
  • Seamless ExactTarget & Sales Cloud integration
  • Real-time reporting in Dashboards/Accounts Leads in Salesforce