Salesforce Marketing Cloud Implementation Services

Transform your marketing and get better results with our help. VRP Consulting is a certified Salesforce® Partner offering a range of Salesforce Marketing Cloud Services including implementation, integration and personalization. 

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is all about truly understanding your customer; personalizing each message to engage with them in the way they prefer. Marketing Cloud provides B2C and B2B marketing automation, audience segmentation and effective targeting and retargeting, to get the best ROI out of each and every campaign.

Benefits of Salesforce Marketing Cloud implementation

1. Be consumer-centric

1.  Be consumer-centric

Targeted and relevant communications, content and products for your customers.

1.  Be consumer-centric

2. Track and connect every interaction

2. Track and connect every interaction

Gain a full picture of when and how each customer interacts with your business.

2. Track and connect every interaction

3. Personalized customer journeys

3. Personalized customer journeys

Create seamless, tailored journeys across email, mobile, web, advertising and more. 

3. Personalized customer journeys

4. Optimize campaigns and ad spend

4. Optimize campaigns and ad spend

Ensure your budget is being used optimally by targeting the right audiences.

4. Optimize campaigns and ad spend

5. More productivity, less effort

5. More productivity, less effort

Enable your team to cut manual work, save valuable time and achieve more.

5. More productivity, less effort

6. Boost engagement

6. Boost engagement

Engage your audience with your brand via the right channels at the best times

6. Boost engagement

What are the core Salesforce Marketing Cloud tools?

Marketing Cloud Personalization

Create unified, comprehensive customer profiles.

Marketing Cloud Intelligence

Connect, analyze and act on all your data in one marketing dashboard.

Data Cloud

Bring together real-time data from all your systems, channels and streams into one customer record.

Marketing Cloud Engagement

Build relationships using AI-powered engagement marketing tools.

Marketing Cloud Account Engagement

Elevate your account-based marketing (ABM).

Marketing Cloud features

Email Studio

Build and send engaging, personalized emails.

Mobile Studio

Reach customers via SMS, push notifications and more.

Social Studio

Manage, schedule and track your social media activity.

Advertising Studio

Activate customer data to build targeted campaigns.

Web Studio

Create dynamic web pages and personalized content.

Automation Studio

Automate marketing and data management activities.

Audience Builder

Segment customers by behavior and demographics.

Journey Builder

Design personalized 1-to-1 customer journeys.

Content Builder

Organize and manage all your content in one place.

Contact Builder

Consolidate all a customer’s interactions with your brand.

Analytics Builder

Make reports to gain deep insight into your marketing.

Intelligence Reports

Analyze, visualize and report on email/mobile/journey data.

How marketing campaigns can be personalized with Salesforce Marketing Cloud

Now your campaigns can engage and resonate with your customers, via consistent, targeted and tailored experiences spanning all channels and devices.

  • email

    Email

    Make email content and subject lines more personalized and relevant.

  • mobile apps

    Mobile apps

    Deliver tailored experiences and targeted offers via your mobile applications.

  • web content

    Web content

    Display relevant content and offers on your website, personalized in real time.

  • sms

    SMS

    Send customer-specific messages with relevant offers via SMS (“text messages”).

  • bell ringing

    Push notifications

    Deploy well-timed and personalized notifications to customers’ mobile devices.

  • landing pages

    Landing pages

    Drive customers to dynamic landing pages customized to appeal directly to them.

Our Salesforce Marketing Cloud Services

Salesforce-certified experts and more

Solution Architects

Identifying and designing the ideal Marketing Cloud solution to match your business goals and objectives.

Technical Architects

Developing a scalable, secure performant platform using best practices and the latest Salesforce technologies.

Delivery Team

Certified project management specialists ensuring operational excellence across discovery, design, delivery and beyond.

Certified Developers

A wide talent pool of experienced and skilled local and nearshore development resources certified by Salesforce.

Creative Team

Crafting external or internal-facing visuals perfectly aligned with your brand and the image you want to portray.

Marketing Cloud at glance

Trusted by

Why choose VRP Consulting?

We are a global full-service Salesforce® consulting, development and outsourcing partner delivering across the entire Salesforce platform.

2000+ successful projects

In the last 25+ years, over 400 clients have received more than 2,000 successful Salesforce projects, rating them on average above 4.8 out of 5.

1,100+ expert certifications

You can access our talent pool of Salesforce Certified Administrators, Service & Sales Consultants and Force.com Developers to meet your business needs.

25+ years in operation

We are award-winning Salesforce Consulting Partners and Expert PDO Navigators. Our staff are constantly building on their knowledge with training and innovative projects.

24 offices in 15 countries

Local client-facing teams in EMEA and North America, and delivery hubs at scale in Poland, Bulgaria and the Philippines provide the right blend of quality and cost.

24/7 support

Follow-the-sun support providing constant support regardless of your location.

Innovative

Industry and cloud expertise coupled with best-in-class ISV app partners to deliver perfect solutions.

Agile to deliver effectively

For all projects from quick starts to multi-year enterprise transformation programs.

Flexible client services

Including consulting, outsourcing, custom development and managed services.

Cost effective

Blend of local and remote certified experts to provide engagement and delivery that is right for your business.

Navigator Expert - Product Developer Outsources
Navigator Expert - Customer 360 Platform
Salesforce Consulting Partner
Salesforce Partner Innovation Awards 2020 Winner
Salesforce Partner Innovation Awards 2022 Winner
Salesforce Partner Innovation Awards 2023 Winner
Top CRM Consulting Companies in Poland
Top Salesforce Partner
Tableau Partner
Good Firms
Clutch 5 Stars

Featured Case Studies

  • PROJECT

    Implementing a new payment solution capable of handling an exponential increase in donations and delivered best practice followup journeys.

    PLATFORM

    Nonprofit Cloud, Marketing Cloud

    LOCATION

    Ukraine

    INDUSTRY

    Nonprofit, Consulting

    VRP engaged quickly and effectively to help scale our Salesforce Nonprofit Cloud platform to manage the huge influx of donations we have received during this time of crisis. The new third-party donation platform integration and Marketing Cloud automation keeps us better connected to our donors and has saved valuable time so we can focus on our mission.

    author
    Yaroslav Ivakhno

    Coordinator of Resource Mobilization Dept

  • PROJECT

    Consulting design and delivery engagement to merge Thalys and Eurostar orgs, data and processes following corporate merger

    PLATFORM

    Service Cloud, Sales Cloud, Marketing Cloud, Loyalty Cloud, Boomi, MuleSoft

    LOCATION

    UK, France, Benelux, Germany

    INDUSTRY

    Transportation

    The successful launch of the DELTA project saw Eurostar reach a significant milestone in its digital transformation journey. Thanks to the support of VRP's technical expertise, Eurostar is able to provide a unified customer experience for our contact centre customers.

    author
    Laurent Bellan

    Chief Technology Officer (CTO)

FAQ

Salesforce Marketing Cloud is a powerful marketing automation platform that helps businesses engage customers through personalized campaigns across email, social media, and other channels. It streamlines marketing efforts, boosts customer loyalty, and drives sales, leading to improved business growth and success.

With Salesforce Marketing Cloud, you can boost your marketing team’s performance by empowering them with automated campaigns (email, social), customer segmentation, data-driven insights, personalization, and lead management.

Yes, we do offer Marketing Cloud integration services. Using APIs and connectors, we can enable seamless data synchronization between Marketing Cloud and your ERP platform, enhancing customer insights and allowing targeted marketing campaigns, ultimately optimizing business processes and customer experiences.

That depends. Does your internal team have the expertise and resources to manage your Salesforce Marketing Cloud platform, fixing any issues and making necessary improvements? If not, you may find that a partner can provide the support you need via Managed Services. 

What are your options?

If you’re taking your first steps with Salesforce, or evolving your existing platform, our experts can match your needs with full-service Salesforce consulting for nonprofits, delivery projects, staff augmentation or support. Click to find out more.

Find the right Salesforce Marketing Cloud solution for you

Start making the most of Salesforce Marketing Cloud with an award-winning Salesforce partner. Complete the form and one of our consultants will get back to you. Whatever your size, location or requirements, our expertise and experience will help you make the most of your Salesforce platform.

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